Exploring the Digital Space in Investigating the Gender Representation of Indonesian Professional Accountant Institutions
DOI:
https://doi.org/10.56107/penanomics.v2i2.111Keywords:
Gender, CDA Sara Mills, Representation, Feminism, Social Media.Abstract
This study aims to determine and analyze how gender representation is framed from media positions, subject-objects, and readers' positions based on Critical Discourse Analysis Sara Mills. The preparation of the writing of this research uses a critical paradigm qualitative method. Data were retrieved from the website and online news from the Financial Services Authority, which focuses on programs segmented by women, for data collection in this study using participant observation or independent people as data validity by analyzing how the gender representation of professional accounting institutions is displayed based on Sara Mills' Critical Discourse Analysis. The research findings show that the subject's position in the discourse is presented as a female figure who is educated, successful in the public sphere, and can positively influence society. However, the representation of women in other programs is still low and is dominated by men.
Downloads
References
Abdullah, S. N. A. (2019). Analisis Wacana Sara Mills Tentang Kekerasan Perempuan dalam Rumah Tangga Studi Terhadap Pemberitaan Media Kumparan. Jurnal Dakwah Dan Komunikasi, 4(2), 101. https://doi.org/10.29240/jdk.v4i2.1236
Benschop, Y., & Meihuizen, H. E. (2002). Keeping up gendered appearances: Representations of gender in annual financial reports. Accounting, Organizations and Society, 27(7), 611–636. https://doi.org/10.1016/S0361-3682(01)00049-6
Eriyanto. (2001). Analisis Wacana: Pengantar Analisis Teks Media. Yogyakarta: LkiS.
Flynn, A., Earlie, E. K., & Cross, C. (2015). Gender equality in the accounting profession: One size fits all. Gender in Management, 30(6), 479–499. https://doi.org/10.1108/GM-06-2015-0048
Imam Gunawan. (2013). Metode Penelitian Kualitatif. Teori dan Praktik. PT Bumi Aksara.
Johnson, E. N., Lowe, D. J., & Reckers, P. M. J. (2008). Alternative work arrangements and perceived career success: Current evidence from the big four firms in the US. Accounting, Organizations and Society, 33(1), 48–72. https://doi.org/10.1016/j.aos.2006.12.005
Kyriacou, O. (2016). Accounting for images of “equality” in digital space: Towards an exploration of the Greek Accounting Professional Institute. Critical Perspectives on Accounting, 35, 35–57. https://doi.org/10.1016/j.cpa.2015.05.007
Larasari, N., & Dwita, S. (2020). Analisis Representasi Gender Dalam Laporan Tahunan Perusahaan BUMN Sektor Jasa Di Indonesia Tahun 2016-2018. Jurnal Eksplorasi Akuntansi, 2(4), 3671–3687. https://doi.org/10.24036/jea.v2i4.312
Llewellyn, S., & Walker, S. P. (2000). Household as an interface activity: The home, the economy, and gender. Critical Perspectives on Accounting, 11(4), 447–478. https://doi.org/10.1006/cpac.1999.0373
Narsa, I. M. (2006). Sex-Role Stereotype Dalam Rekrutmen Pegawai Akuntansi Dan Keuangan: Observasi Terhadap Pola Rekruitmen Terbuka Di Media Masa. Sex-Role Stereotype Dalam Rekrutmen Pegawai Akuntansi Dan Keuangan: Observasi Terhadap Pola Rekruitmen Terbuka Di Media Masa, 8(2), 99–106. https://doi.org/10.9744/jak.8.2.pp.99-106
Palmer, G., Palmer, G., & Kandasaami, T. (2013). Gender in Management: A Sociological Perspective. The International Journal of Accounting and Business Society, 5(1), 67–99. https://ijabs.ub.ac.id/index.php/ijabs/article/view/219
Pratama, N. I., & Cinintya, B. (2019). Tantangan dan Kesempatan Wanita Dalam Lingkungan Kerja. Jurnal Manajemen, 13(2), 1–8.
Siboni, B., Sangiorgi, D., Farneti, F., & De Villiers, C. (2016). Gender (in) accounting: Insights, gaps and an agenda for future research. Meditari Accountancy Research, 24(2), 158–168. https://doi.org/10.1108/MEDAR-04-2016-0054
Watie, E. D. S. (2010). Representasi Wanita Dalam Media Massa Masa Kin. 3(4), 12–69.
Whiting, R. H., Gammie, E., & Herbohn, K. (2015). Women and the prospects for partnership in professional accountancy firms. Accounting and Finance, 55(2), 575–605. https://doi.org/10.1111/acfi.12066
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Qonita, Satia Nur Maharani, Sri Pujiningsih
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.