PENANOMICS: International Journal of Economics

UTILIZATION OF SOCIAL MEDIA AND DIGITAL ADVERTISING TO INCREASE SALES

Mulyani Rody Muin, Erdawati Erdawati — Fri, 01 Aug 2025 00:00:00 +0000

This community service project aimed to enhance the sales performance of PT Dirgham Art Jaya, a furniture manufacturing SME in Sidoarjo, by implementing integrated digital strategies through social media management and digital advertising. The initiative responded to the company’s minimal digital presence and reliance on word of mouth promotion, which limited brand visibility and market reach. Activities included creating official business accounts on Instagram and TikTok under the handle “sahabatdirgham,” producing engaging visual content with CapCut and Canva, launching targeted advertisements via TikTok Ads and Instagram Ads, and registering the business location on Google Maps. Audience segmentation focused on demographics and interests relevant to home décor and furniture. The program achieved notable outcomes, including increased followers, content views, and customer orders from 5 in May to 8 in June indicating a positive correlation between optimized digital marketing and sales growth. The results highlight the potential of consistent content management, data driven advertising, and multi channel engagement to enhance SME competitiveness. Sustainability recommendations involve continuous performance monitoring, advanced analytics training, and diversification of content formats to ensure long term digital growth and adaptability in the competitive creative industry.

Artificial Intelligence and the Future of Work in Southeast Asia: A Desktop Study of Opportunities, Challenges, and Workforce Readiness

Alan Robert White Alan, Tubagus Achmad Darodjat, Maryano Maryano — Sat, 02 Aug 2025 00:00:00 +0000

Artificial Intelligence (AI) is redefining the global labor landscape, presenting both opportunities for economic growth and risks of workforce displacement. This desktop study investigates the impact of AI on employment trends in Southeast Asia, with a focus on how regional economies such as Singapore, Indonesia, and Thailand are adapting. Drawing from recent literature, policy analysis, and international reports, the study identifies workforce readiness, inclusive skilling initiatives, and collaborative governance as critical factors for harnessing AI’s benefits. Findings suggest that despite progress in digital infrastructure and training investments, the region faces significant challenges related to inequality, preparedness, and digital skill gaps. The paper concludes by recommending comprehensive policies for inclusive AI adoption, sustained investment in education, and adaptive labor systems.

Adaptive Partnership Strategy between Private Islamic Vocational Schools and Business/Industry Enterprises in Preparing Competent Graduates: Dynamic Analysis and SWOT-Based Approach

Muhammad Rendi Ramdhani, Iswan Iswan, Nazifah Husainah — Wed, 20 Aug 2025 00:00:00 +0000

This study aims to analyze adaptive partnership strategies between private Islamic Vocational High Schools (SMK) and the Business/Industry World (DU/DI) in improving the quality of vocational education graduates relevant to job market needs. Using a qualitative approach and a multi-case study design, the research was conducted at three leading private Islamic Vocational High Schools (SMK) in Bogor Regency: SMK Ibnu Aqil, SMK Muhammadiyah 1 Cileungsi, and SMK Amaliah 2 Ciawi. Data were collected through participant observation, in-depth interviews, and documentation studies, then analyzed using the Miles, Huberman, and Saldana models assisted by Nvivo software, as well as a SWOT approach. The results show that partnership dynamics are formed through the interaction of supporting factors such as active leadership, Islamic values, and industrial partner networks, as well as obstacles such as curriculum gaps, limited productive teachers, and minimal industrial investment. All three schools implemented adaptive strategies, such as integrating religious values, digitizing learning, and strengthening international partnerships. The SWOT analysis shows that private Islamic Vocational High Schools have significant internal strengths to capitalize on opportunities, although they also face various external threats. This study concludes the importance of strengthening strategies based on local context and Islamic values to achieve sustainable vocational partnerships that are responsive to the demands of modern industry.

THE INFLUENCE OF HUMAN RESOURCE DEVELOPMENT AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT RUPA AESTETIKA TEKNOLOGI AKTUAL

Dina Akfilni Akfilni, Hasanah Hasanah — Fri, 29 Aug 2025 00:00:00 +0000

The purpose of this study is to determine and analyze the influence of human resource development and the work environment together on the performance of employees of PT Rupa Aestetika Teknologi Aktual. This research can be categorized as associative research, aiming to determine the relationship between several variables. It uses primary and secondary data. The sample size is 47 employees or respondents. Data analysis used is data quality testing with validity and reliability tests, followed by classical assumption testing with normality tests, heteroscedasticity tests, and multicollinearity tests. Data analysis techniques include multiple linear regression analysis and the coefficient of determination. Finally, hypothesis testing is performed using the t-test and F-test. The results of this study vThe variables of human resource development and work environment together have a positive and significant influence on the performance of employees of PT Rupa Aestetika Teknologi Aktual, because the F value count of 714.313 where the F value count greater than F table of 714,313 > 3,093.

THE EFFECT OF STRATEGIC LEADERSHIP STYLE AND ORGANIZATIONAL CLIMATE ON EMPLOYEES' ORGANIZATIONAL COMMITMENT THROUGH JOB SATISFACTION AT PURBALINGGA PALM FLOWER COMPANY

Lanang Mustika Bahy, M. Yusuf — Wed, 20 Aug 2025 00:00:00 +0000

This study aims to determine and analyze the influence of strategic leadership style and organizational climate on employee organizational commitment through job satisfaction at the Purbalingga Palm Flower Company. The method used in this study was an associative method with a quantitative approach. The sample size was 89 respondents. The sampling technique used was non-probability sampling with a saturated sampling technique. The analysis used SEM-PLS. The results of this study are: (1) leadership style has a positive and significant effect on job satisfaction, (2) organizational climate has a positive and significant effect on job satisfaction, (3) leadership style has a positive and significant effect on organizational commitment, (4) organizational climate has a positive and significant effect on organizational commitment, (5) job satisfaction has a positive and significant effect on organizational commitment, (6) leadership style has a positive and significant effect on organizational commitment through job satisfaction, and (7) organizational climate has a positive and significant effect on organizational commitment through job satisfaction.

THE PERFORMANCE OF CIVIL SERVANTS WITH JOB SATISFACTION AS A MEDIATOR

Sri Misriyani, Bambang Supeno, Burhan Burhan — Sun, 10 Aug 2025 00:00:00 +0000

This study aims to address the performance issues of the State Civil Apparatus (ASN) in Rokan Hulu Regency, despite ongoing bureaucratic reforms. The phenomenon of suboptimal ASN performance, particularly in key sectors like health, education, and infrastructure, indicates a gap in leadership effectiveness and job satisfaction. The purpose of this research is to explore the impact of inspirational leadership on ASN performance, with job satisfaction as a mediating variable. A quantitative research method was employed, using a descriptive approach with a sample of 368 employees. Data processing was conducted using PLS-SEM to test the hypothesized relationships. The results reveal that inspirational leadership significantly affects job satisfaction, which in turn positively influences ASN performance. However, inspirational leadership does not have a direct effect on performance, highlighting the importance of job satisfaction in mediating this relationship. This study provides insights into how leadership and job satisfaction contribute to enhancing ASN performance, offering practical recommendations for improving public sector management.

IMPLEMENTATION OF STRATEGIC MANAGEMENT OF MADRASAH PRINCIPALS IN FORMING STUDENTS' INDEPENDENT CHARACTER (Case Study at MTs. Muhammadiyah Ciasmara, Bogor Regency) and MTs. Mathlaul Anwar 2 Bogor City)

Didih Abdilah, Gofur Ahmad, Hasanah Hasanah — Sat, 30 Aug 2025 00:00:00 +0000

The leadership of a Madrasah Principal is a crucial aspect of the educational process. Likewise, the Principals of MTs. Muhammadiyah Ciasmara in Bogor Regency and MTs. Mathlaul Anwar 2 in Bogor City play a central role in shaping the character of their students. Madrasah Principals hope that noble morals reflecting Islamic character will be instilled in their students. The focus of this research is developed in two focuses as follows: (1) How does the Principal of Madrasah develop a work environment to shape the character of students at MTs. Muhammadiyah Ciasmara, Bogor Regency and MTs. Mathlaul Anwar 2, Bogor City? (2) How does the Principal of Madrasah provide satisfactory services to shape the character of independence of students at MTs Muhammadiyah Ciasmara and MTs. Mathlaul Anwar 2, Bogor City? This research uses qualitative research.field research (field research). Data collection techniques used (1) Observation, (2) Interviews, (3) Documentation. In this research, the determination of research subjects uses the technique purposive samplingIn data collection, this study used Miles and Huberman's interactive model, namely: data collection, data reduction, data presentation, and conclusion drawing. In testing the validity of the data, the researcher used triangulation, namely source triangulation, method triangulation, and peer discussion. Researchers found various activities related to various self-development of students at MTs. Muhammadiyah Ciasmara, Bogor Regency and MTs. Mathlaul Anwar 2, Bogor City, namely: (1) That the Principal of the Madrasah in developing a work environment to form the character of independence of students at MTs. Muhammadiyah Ciasmara, Bogor Regency and MTs. Mathlaul Anwar 2, Bogor CityFirst, Providing Motivation,second, Placement of teachers according to their competencies,third, Conducting a Personal Approach from the Madrasah Principal to Teachers,Fourth, Instilling spiritual values in the work environment. (2) The Head of Madrasah in providing satisfactory services to shape the character of students;First, cultivation of work discipline, Second, Professional Service,third, Awarding of awards to outstanding teachers,Fourth, Teacher involvement in madrasa activities,Fifth,Conduct academic supervision of teachers.

INTEGRATED MODEL OF EDUCATION, DA'WAH, AND SOCIAL ENGAGEMENT: A CASE STUDY OF THE AL AZHAR PARTNERSHIP NETWORK

Gunanto Gunanto, Herwina Bahar, Saiful Bahri — Sun, 17 Aug 2025 00:00:00 +0000

This study investigates the integrative model of formal education, Islamic da’wah, and social engagement within the Al Azhar Islamic Foundation’s partnership network. Using a qualitative multi- case approach, four partner foundations Al Ikhwan, YAPI, Al Hayyan, and Ar-Ridho—were examined to assess how Islamic values are embedded in institutional practice. Data were collected through interviews, observations, documents, and self-assessment tools. Findings show that while all partners adopt Islamic-based educational visions, only a small portion (9%) fully integrate academic, da’wah, and social functions. Innovative programs such as Saung Ilmu, Santri Scholarships, and One Family One Graduate demonstrate how students can engage in both spiritual development and community empowerment. However, integration efforts are often limited by disparities in organizational capacity, funding dependency, and the lack of standardized operational frameworks. The study recommends strengthened governance, staff development, and sustainable financing. This research contributes to the discourse on holistic Islamic education by offering a conceptual model for faith-based educational ecosystems and practical insights for managing Islamic school partnerships effectively.

THE INFLUENCE OF TRAINING AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE THROUGH COMPETENCE AS A MEDIATING VARIABLE AT PT BANK BJT

Oktori Oktori, M. Yusuf — Fri, 29 Aug 2025 00:00:00 +0000

Human Resources (HR) is one of the very important factors that cannot be separated from the continuity and success of an organization, be it a government institution, social institution, or company, because basically Human Resources include individuals who are employed and empowered in the organization, who have a role as strategic planners, operational implementers, as well as the main drivers in every organizational activity in order to realize the vision, mission, and short-term and long-term goals that have been set. The purpose of this study is to determine the positive influence between training variables, organizational culture, on employee performance through competence as a mediating variable on employees of PT. Bank JTrust Indonesia Tbk. The research method used is associative research with a quantitative approach. Sampling in this study used a sample of 70 respondents. The data collection method used is a questionnaire, while the data analysis used in this study was carried out with validity tests, reliability tests, Inner Model: R-Square tests, F-Square tests, and hypothesis tests. for the Performance variable is 0.944 or 94.4%, which indicates that Training, Organizational Culture and Competence contribute 94.4% to Employee Performance, this shows that the contribution is in the substantial (significant) category, while the rest, namely 5.6% is contributed by other independent variables that are not disclosed in this research.